|
at Marketing/Promotion- Magazines | Salary: Competitive | Job#: DN-3379 | 29 Apr 2010
(New York City) Manager, Online Marketing – The Manager of Online Marketing will manage a $MM annual budget and be responsible for cost effectively acquiring subscribers for all products through display, incentivized, contextual/behavioral and co-reg channels.
Responsibilities:
Coordinate, traffic and optimize marketing initiatives across various online sites and networks
Traffic, manage and optimize online advertising campaigns through ad server systems
Direct internal and outsourced creative teams to develop and test new creatives and offers
Create and distribute regular reporting on all online marketing metrics including costs, impressions, CTR, conversion rate, CPA and ROI
Recommend initiatives for campaign improvement including providing feedback on creative and placement performance
Review banner ad submissions for adherence to technical specification and coordinate tracking needs with internal technology department
Employ quality assurance principles to ensure campaigns are launched and operating as planned.
Qualifications
Strong Direct Marketing skills with 3+ years in the online channel
Knowledgeable and passionate for emerging internet-based media in a Web 2.0 world
Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
High attention to detail
Thorough understanding of ad-serving technologies: Atlas, DFA, or similar Adserve technology
Strong analytical skills and business acumen
Good communication and interpersonal skills
Strong problem solving and troubleshooting skills
Basic knowledge of HTML, Flash, JavaScript a plus
Bachelors degree
Apply
|
