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at Advertising Sales- Magazines | Salary: Competitive | Job#: DN-3731 | 6 Aug 2010
(Greater New York City Area) Director of Digital Sales – Director of Digital Sales oppty. for digital properties, including websites, podcasts, audio streams, and mobile. Company is rapidly developing digital content to more fully serve its engaged and highly desirable audience. The individual will work independently and collaborate with the underwriting sales staff and digital team to develop new revenue streams for various digital offerings.
POSITION RESPONSIBILITIES:
-Proactively prospect, qualify, grow, and maintain an account list while meeting quarterly and annual revenue goals
-Engage and strategize with clients and agencies to determine their business needs and formulate underwriting programs that meet the objectives of both the advertiser and the business
-develop and maintain a list of local and national accounts including clients, advertising and promotional agencies in a variety of categories.
-Assume campaign ownership to ensure full delivery and proper pacing of advertising campaign
-Track competitive activity and develop action plans to increase market share.
-Proactively communicate account forecasts and sales information to sales management
-Organize and communicate a broad range of sales intelligence, using the latest tools for such efforts including Google analytics, Omniture, etc.
CANDIDATE QUALIFICATIONS:
• Five years digital media sales experience which includes multiple platforms
Knowledge and understanding of sales processes, tools and technology specific to the interactive advertising business
• Strong knowledge of both traditional and digital media sales
• Strong client and agency contacts, both interactive and traditional
• Proven track record of closing business, exceeding budgetary goals, and providing superior customer service
• Habitual use of CRM tools for tracking client contacts, sales calls, and sales opportunities.
• Familiarity with public media desirable
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