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Brand Marketing Manager

at Marketing/Promotion/Publicity/Sales - Book Publishing  |  Salary: Competitive |  Job#: SG-4462 |  9 May 2017

(Connecticut) Brand Marketing Manager – Well-known Trade Publisher is seeking a savvy and creative Brand Marketing Manager to join their growing and successful team. This is an exciting opportunity to develop, execute and manage innovative marketing programs. This individual will drive results with a combination of promotional, merchandising, pro-social and new partnership-driven innovation.

Responsibilities Include:
Developing new brand partnerships
Innovative & impactful marketing campaigns
Achieving new business development targets
Retail marketing innovation
Social media campaigns
Partnering with sales to achieve annual revenue targets
Collaboration with category editorial and media engagement teams
Expanding market & consumer reach
Growing an already thriving marketing network that informs both product and publishing decision-making
Event marketing including category trade shows.
Qualifications/Skills Include:
Proven ability to creatively sustain and grow revenue and market reach
Market-driven mind-set that frames opportunities in a commercial context
Marketing and business development experience; publishing experience is helpful
Superb communication skills
Experience creating, executing and tracking national campaigns and product launches
Relationship driven
Digitally savvy and digital marketing experience
Sales focused
Entrepreneurial flair
A passion for content
Retail marketing experience.


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