at Marketing/Promotion/Publicity/Sales - Book Publishing | Salary: Competitive | Job#: SG-4520 | 11 Aug 2017
(Connecticut) Associate Media/Publicity Manager – Publisher is seeking an Associate Media/Publicity Manager who will be responsible for developing and managing category annual, seasonal and key title media plans that create significant consumer awareness in publisher market segments; fully leverages strategic partners full media platforms; and drive overall category and lead title sales performance. The position reports to the Publisher.
Partner with the category marketing and editorial teams to develop and execute effective category media engagement plans.
Create and launch revenue-generating category media partnerships.
Achieve annual growth and profit targets.
Drive innovation and market reach as markets evolve.
Sustain a thriving marketing network that informs both effective media engagement initiatives and successful product positioning.
Develop and implement brand social media annual campaigns
A proven ability to creatively evolve media engagement to broaden consumer awareness.
Market-driven mindset that frames opportunities in a commercial context.
Superb communication skills and the ability to work effectively across a team and with both internal and external brand partners.
Ability to effectively position and create national consumer awareness and market reach around significant product launches.