(New York, NY) Consumer-oriented magazine company seeking a Communications Specialist – Diverse Audiences. This role executes day-to-day public relations activities to help drive awareness of and build affinity for the brand and its expertise among new generations and diverse audiences. A core member of the communications team, this individual is responsible for expanding and engaging audiences to maximize marketplace impact, leveraging key advocacy initiatives, amplifying content, and publicizing products and expertise. The Communications Specialist works closely with colleagues across the organization in editorial, research and testing, advocacy, and communications.
Provides media relations support for company-generated news, product reviews and recommendations, policy positions and/or experts with an emphasis on generational and diverse audiences and media outlets, including Millennial and Latino/Spanish language.
Develops and maintains relationships with media and influencers.
Drafts communications materials including news releases, pitch letters, talking points, contact lists, broadcast scripts and social content, translating technical and scientific information into consumer-friendly language while preserving the integrity and precision of the work.
Helps with long- and short-term planning for media relations campaigns, speaking engagements and thought leadership opportunities, working with internal stakeholders to align on priorities and messaging.
Supports executive thought leadership by identifying and securing opportunities, drafting bylines and op-eds, developing presentations and drafting awards entries.
Organizes media events and operate in-house satellite TV studio for remote interviews.
Partners with outside public relations firms, as directed.
Bachelor’s degree in communications, journalism or related field is required.
A minimum of five years of hands-on communications experience with excellent news judgement and background in public relations.
Spanish fluency, literacy a plus.
Strong media contacts across all channels and platforms with demonstrated success partnering with diverse audience media.
Exceptionally strong interpersonal, social media, verbal communication, and writing skills. On-camera experience with pre-taped or live Spanish-language broadcast/video is extremely beneficial.
Experience reaching and engaging new audiences via targeted communications strategies, as well as strong project management skills.
Salary: Competitive JR-4675